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Privacy Policy

Introduction

Welcome to Wicked Uncle’s Privacy Policy.

Wicked Uncle respects your privacy and is committed to protecting your personal data. This privacy policy (together with our terms and conditions) explains how we look after your personal data when you visit our website (regardless of where you visit it from) or use our services. It also tells you about your privacy rights and how the law protects you.

1 Who We Are

1.1 Wicked Uncle is the trading name of Business Launch Limited (company number 04574497). For the purpose of the Data Protection Act 2018 (“Act”) and the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the data controller is Business Launch Limited with the registered address of 3 Morleys Place, Sawston, Cambridge, Cambridgeshire, CB2 4TG (“Wicked Uncle”).

1.2 Your data is stored and used by Wicked Uncle. You can contact us on 020 7099 3649 between 9am and 4pm Monday – Friday. You can also email us at cs@wickeduncle.co.uk. Our website is www.wickeduncle.co.uk.

2 The Type of Personal Data We Collect

2.1 When you use our website or place an order with Wicked Uncle, we may collect the following:

  • 2.1.1 Your name and surname;
  • 2.1.2 Your email address and contact number;
  • 2.1.3 Your correspondence address;
  • 2.1.4 IP address;
  • 2.1.5 Your payment details; and
  • 2.1.6 Any other personal data which you supply us when making an order or otherwise using our services.

2.2 We also collect data about you via cookies. A cookie is a small piece of data which will be stored on your computer or other device used to access our website. We use cookies to keep products stored in your basket if you want to buy them at a later time and to ensure that the website is functioning correctly. You can set your browser to refuse all or some browser cookies, but if you disable or refuse all cookies some parts of our website may become inaccessible or not function properly.

3 How We Get the Personal Data and Why We Have It

3.1 Most of the personal data we process is provided to us directly by you to allow us to fulfil orders you have placed, to contact you about your orders and, should you agree we may do so, to keep you informed of any future products we believe you may be interested in and to provide our birthday reminder service. If you are a Wicked Uncle Club member, your data may be used to provide membership benefits.

3.2 We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • 3.2.1 Where we need to perform the contract we are about to enter into or have entered into with you (i.e. when you purchase something via our website);
  • 3.2.2 Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests; and
  • 3.2.3 Where we need to comply with a legal or regulatory obligation.

3.3 Generally, we rely on consent as a legal basis for processing your personal data only in relation to sending marketing or reminder communications to you via email. You are able to withdraw your consent at any time by contacting us at cs@wickeduncle.co.uk.

4 How We Store Your Personal Data

4.1 Your personal data is stored securely and we have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

4.2 The appropriate retention period for personal data is determined on a risk-sensitive basis.

5 Your Data Protection Rights

5.1 Under data protection law, you have the right to object to the processing of your personal data in certain situations and for marketing purposes at any time. You can do so by contacting us via email at cs@wickeduncle.co.uk.

5.2 You also have the right to:

  • 5.2.1 Access data held about you;
  • 5.2.2 Ask us to rectify personal information you think is inaccurate or incomplete;
  • 5.2.3 Ask us to erase your personal information in certain circumstances;
  • 5.2.4 Restrict the processing of your personal information in certain circumstances;
  • 5.2.5 Object to the processing of your personal information in certain circumstances; and
  • 5.2.6 Transfer your personal information to another entity.

6 How To Complain

6.1 If you have any concerns or questions about the use of your personal information, please do contact us at cs@wickeduncle.co.uk and we will do our best to assist you. If, however, you feel we have not satisfactorily dealt with your concern, you can complain to the Information Commissioner’s Office.

Fabulous

Fabulous toys! Fabulous service!

Tina Mitchell 15 Jul 2026

Excellent

Fantastic service. Good, honest communication throughout. My parcel was received on time, also received follow up emails regarding my order. Very happy, would recommend.

Recent Customer 15 Jul 2026

Delivered promptly

Cool range of products delivered promptly

Chris Thomas 15 Jul 2026

Great choice

good products at good price, delivered on time

Recent Customer 15 Jul 2026

Great service

Great selection of gifts and really speedy delivery. Thank you

Recent Customer 15 Jul 2026

Excellent service qith wide range of choices

Good website. Good choices.

Tony Alston 15 Jul 2026

My ‘go-to’ for children’s presents

Frankly I have adopted the practice of using WU every time I need a present for a nephew, grand child etc. …. need I say more!

Mr Robert Verrion 14 Jul 2026

What's not to love?

First time buyer, and I'm very happy with my first purchase, The website is easy to use, there are a wide range of different-age toys/games forall children. The buying procedure was smooth and I ordered the Turtle on wheels, with various geometric slots for the appropriate blocks to fit into. This is for my friends baby, 1 year old, who is very curious. I think he will love exploring this new toy/learning piece to stimulate all his senses. It's beautifully made, lovely colours and sturdy, for longevity. And, at a very competitive price for a well-designed toy. I would definitely recommend Wicked Uncle, and will be buying from them again. Thank you.

Recent Customer 14 Jul 2026

A nice, friendly company to shop with. They do exactly what they say they will, and they always know what their customers are hoping for. As a customer, I feel thatthey know what real life is like and they try to make everything straightforward as well as having so many brilliant ideas for good presents for children.

Recent Customer 14 Jul 2026

Wicked unkle

It's such a convenient company to buy presents for nieces and nephews from as there's lots of quality stuff to choose from It helps that you can matchgifts to different sexes and age groups Purchases always arrive quickly and well packaged in the post

William Robins 14 Jul 2026

A great find

The items were delivered quicker than expected, were excellent quality ,and my grandchildren loved them all. Couldn’t ask for anything else! I would definitely use them again .

Recent Customer 14 Jul 2026

Excellent

Great selection of age related toys with fast delivery

Andrew Wilton 14 Jul 2026

Prompt delivery - good service

Recent Customer 14 Jul 2026

Original gifts

Prompt

Recent Customer 13 Jul 2026

Good service

The book I ordered was sent quickly so thankyou.

Linda Donaldson 13 Jul 2026

The space hopper arrived in perfect condition and on time.

Penny Lee 13 Jul 2026

Very good online gifting service.

Very good experience. I needed to get a birthday gift to my 5 year old godson, but wasn't in a position to purchase wrap, anddeliver it in person on time. I found Wicked Uncle online, chose a gift from the vast selection, and it was delivered in time. The recipient was delighted!

Recent Customer 13 Jul 2026

Not wicked but AWESOME.

Awesome. Quick. Surprised by the response time. Thank you.

Recent Customer 12 Jul 2026

Prompt delivery. Toys much enjoyed - they did what they said they would do.

Sian Jones 12 Jul 2026

Top quality toys

Very prompt delivery. A great range of toys for different ages.

Elizabeth Scott 12 Jul 2026

Irresistible and cute

Easy ordering quick Royal Mail delivery and item was as shown and very cute.

Chris Arkless 12 Jul 2026

A pleased customer m

Very good

Recent Customer 12 Jul 2026

Excellent customer service

Item ordered arrived broken. A replacement was sent the next day which arrived safely. Excellent timely customer service.

Recent Customer 11 Jul 2026

Great range of toys

From ease of ordering to quick delivery very happy

Recent Customer 11 Jul 2026

Outstanding

They are very quick and it is lovely products, cannot fault them , plus a sweet treat to go with the package,.

Recent Customer 11 Jul 2026

Brilliant 1st order

Lovely!

Recent Customer 11 Jul 2026

Great site for children's gifts for all ages

Easy to use website, great range of products at good prices. Fast delivery too.

Jacky Giles 11 Jul 2026

Good quality products

Good quality and variety of products for sale at a good price. Fast and on time delivery, regular updates.

Recent Customer 11 Jul 2026

What more could you ask for!

Wide range of age appropriate gifts. beautifully wrapped and packaged and delivered promptly and safely. What more could you ask for!

Recent Customer 10 Jul 2026

Exactly as description

Great product and exactly as description. Speedy delivery

Recent Customer 9 Jul 2026