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Privacy Policy

Introduction

Welcome to Wicked Uncle’s Privacy Policy.

Wicked Uncle respects your privacy and is committed to protecting your personal data. This privacy policy (together with our terms and conditions) explains how we look after your personal data when you visit our website (regardless of where you visit it from) or use our services. It also tells you about your privacy rights and how the law protects you.

1 Who We Are

1.1 Wicked Uncle is the trading name of Business Launch Limited (company number 04574497). For the purpose of the Data Protection Act 2018 (“Act”) and the General Data Protection Regulation (EU) 2016/679 (“GDPR”), the data controller is Business Launch Limited with the registered address of 3 Morleys Place, Sawston, Cambridge, Cambridgeshire, CB2 4TG (“Wicked Uncle”).

1.2 Your data is stored and used by Wicked Uncle. You can contact us on 020 7099 3649 between 9am and 4pm Monday – Friday. You can also email us at cs@wickeduncle.co.uk. Our website is www.wickeduncle.co.uk.

2 The Type of Personal Data We Collect

2.1 When you use our website or place an order with Wicked Uncle, we may collect the following:

  • 2.1.1 Your name and surname;
  • 2.1.2 Your email address and contact number;
  • 2.1.3 Your correspondence address;
  • 2.1.4 IP address;
  • 2.1.5 Your payment details; and
  • 2.1.6 Any other personal data which you supply us when making an order or otherwise using our services.

2.2 We also collect data about you via cookies. A cookie is a small piece of data which will be stored on your computer or other device used to access our website. We use cookies to keep products stored in your basket if you want to buy them at a later time and to ensure that the website is functioning correctly. You can set your browser to refuse all or some browser cookies, but if you disable or refuse all cookies some parts of our website may become inaccessible or not function properly.

3 How We Get the Personal Data and Why We Have It

3.1 Most of the personal data we process is provided to us directly by you to allow us to fulfil orders you have placed, to contact you about your orders and, should you agree we may do so, to keep you informed of any future products we believe you may be interested in and to provide our birthday reminder service. If you are a Wicked Uncle Club member, your data may be used to provide membership benefits.

3.2 We will only use your personal data where the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • 3.2.1 Where we need to perform the contract we are about to enter into or have entered into with you (i.e. when you purchase something via our website);
  • 3.2.2 Where it is necessary for our legitimate interests and your interests and fundamental rights do not override those interests; and
  • 3.2.3 Where we need to comply with a legal or regulatory obligation.

3.3 Generally, we rely on consent as a legal basis for processing your personal data only in relation to sending marketing or reminder communications to you via email. You are able to withdraw your consent at any time by contacting us at cs@wickeduncle.co.uk.

4 How We Store Your Personal Data

4.1 Your personal data is stored securely and we have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting or reporting requirements.

4.2 The appropriate retention period for personal data is determined on a risk-sensitive basis.

5 Your Data Protection Rights

5.1 Under data protection law, you have the right to object to the processing of your personal data in certain situations and for marketing purposes at any time. You can do so by contacting us via email at cs@wickeduncle.co.uk.

5.2 You also have the right to:

  • 5.2.1 Access data held about you;
  • 5.2.2 Ask us to rectify personal information you think is inaccurate or incomplete;
  • 5.2.3 Ask us to erase your personal information in certain circumstances;
  • 5.2.4 Restrict the processing of your personal information in certain circumstances;
  • 5.2.5 Object to the processing of your personal information in certain circumstances; and
  • 5.2.6 Transfer your personal information to another entity.

6 How To Complain

6.1 If you have any concerns or questions about the use of your personal information, please do contact us at cs@wickeduncle.co.uk and we will do our best to assist you. If, however, you feel we have not satisfactorily dealt with your concern, you can complain to the Information Commissioner’s Office.

Reliable prompt service

Prompt service

Recent Customer 10 Sep 2026

Birthday gift

Bought by my son for his neice, he thought an ideal gift for her birthday. Easy to order, arrived quickly and we are sure she will enjoy reading all the interesting facts. Would recommend.

Recent Customer 10 Sep 2026

Good book and good service

I ordered a book and when it arrived it looked exactly like the picture and it arrived promptly.

Recent Customer 10 Sep 2026

Great Selection of different toys and games.

Great selection of different toys and games that you don't necessarily see in the shops. Service was quick and efficient. Package arrived wellwrapped and in plenty of time. Thank you, will definitely use again.

Rae Boyd 10 Sep 2026

New customer

Excellent - lovely products

Recent Customer 10 Sep 2026

Great selection of toys

All good! Speedy and efficient service. Found a couple of unusual toys at reasonable prices. My granddaughter loved them.

Recent Customer 10 Sep 2026

Novel ideas

Fast delivery, packed well, novel idea

Recent Customer 10 Sep 2026

Great

My purchase arrived in good time and was as describe.

Recent Customer 10 Sep 2026

Great store

The order was sent very promptly and Wicked Uncle has a great selection of toys that are more unusual than I could find elsewhere. I nearly always findgood presents for my family here.

Recent Customer 10 Sep 2026

Lovely

Lovely item, lots of updates on postage, happy customer

Recent Customer 10 Sep 2026

Satisfied

Wicked Uncle has an interesting selection of toys. Ordering was easy and delivery as promised.

Recent Customer 10 Sep 2026

Usual great selection of alternative toys for children . Great service

Recent Customer 9 Sep 2026

Exciting options

Easy sight to negotiate with great choices of something different for all ages. Very prompt delivery too. I look forward to using the site again

Recent Customer 9 Sep 2026

Excellent.. great range of gifts.. kids love them!

Bob Porter 9 Sep 2026

Reliable Company

Goods were dispatched quickly but did not arrive It was stuck in Parcelforce depot I informed Wicked Uncle of this and within an hour received a reply saying my moneywould be refunded This is first time this has happened with WU as service has always been very good

Recent Customer 9 Sep 2026

Excellent service all round.

Excellent website, parcel delivered quickly with email tracking info. Good product.

Recent Customer 9 Sep 2026

Easy to use and great choices. Good for slightly quirky kids

BHTaylor 9 Sep 2026

Impressed!

Excellent website with quirky unusual presents! Great service and well packaged too! Impressed!

Catriona Orr 9 Sep 2026

Excellent service

Very easy to use web site. Large range of products. Well packaged and speedy delivery.

Recent Customer 9 Sep 2026

Highly Recommended

I have purchased gifts on multiple occasions from this company. The gifts offered are unusual, of good quality and competitively priced. I paid extra for gift wrapping andthe present came beautifully wrapped. Delivery very is usually quick.

Recent Customer 9 Sep 2026

Different from the usual toy store

I like this company because I can always find something a bit different for the grandkids. Prices seem fair too.

Recent Customer 9 Sep 2026

So many gift ideas

Quick delivery well packaged. Great gift ideas. Will be using again.

Recent Customer 8 Sep 2026

Great item

Great servicce, prompt delivery, beautiful item.

Recent Customer 8 Sep 2026

Always happy

Always good quality, wrapped wonderfully, the children always enjoy the present

Helen Wilson 8 Sep 2026

Positive

Great service and great products will definitely buy again

Recent Customer 8 Sep 2026

What would I do without you?

I always get great service and I love getting ideas for special presents. The price range is good and everything is good quality, arrives quickly and quirky. Thank you!

Margaret Smith 8 Sep 2026

Arrived in good time

The order arrived in good time but I cannot comment on the item received because it’s destined for a Christmas present.

Recent Customer 7 Sep 2026

Great value very quick delivery

Great service good quality toys great value for money

Recent Customer 7 Sep 2026

All good

Superb, thanks

Recent Customer 7 Sep 2026

Great Service and Quick Response to an Issue

I placed an order as a gift, but unfortunately, the item didn’t work as intended when it arrived. The team was incrediblyhelpful and promptly arranged for a replacement, which I received the following week. The customer service was amazing, and I really appreciate how quickly and efficiently they resolved the issue.

Recent Customer 7 Sep 2026